` Design in Dialogue #107: John Hoke – Friedman Benda

Design in Dialogue #107: John Hoke

June 9, 2021


John Hoke, Chief Design Officer at Nike, joins us for a conversation about his own trajectory in design – including an early stint at Michael Graves’ architecture firm – and his current, future-oriented work, in collaboration with top athletes. Hoke and his team have extraordinary opportunities to push at the frontiers of function and sustainability, and this is exactly what they are doing: he calls it “quantum creativity,” and it is happening at massive scale. Correction: During the conversation, host Glenn Adamson made reference to Nick Knight. He is referring to Phil Knight, founder of Nike.


Watch the conversation here:


About Design in Dialogue

Inaugurated in April 2020 in response to the pandemic lockdown, Design in Dialogue began as a way simply to keep the conversation going, and offer a meeting place for the design community.

Over time, the series has become an opportunity to expand the dialogue in unprecedented ways, exploring the breadth and diversity of design. Guests are able to speak safely and freely, in a conversational format offering audiences access to the full dimension of their practices.

We have recorded dialogues with over a hundred designers, makers, artists, architects, critics, historians, writers and curators, and heard them discuss their work and ideas in-depth, direct and unfiltered. To date, the series has been viewed over 700,000 times through our two channels (YouTube and Vimeo) and our distribution partners Dezeen and Designboom.

The world is shifting gears again now, as online connection gives way once more to in-person events. With this in mind, we have decided to transition from our regular weekly broadcast. Design in Dialogue will still continue in the fall of 2021 and beyond, with occasional new interviews. The archive will remain freely viewable in perpetuity, serving as a vital primary source of this moment.

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