` Design in Dialogue #25: Gaetano Pesce – Friedman Benda

Design in Dialogue #25: Gaetano Pesce

June 10, 2020

design in dialogue

Gaetano Pesce may well be the most influential living designer. Since the 1960s he has originated numerous strategies that are now pervasive in the discipline, including speculative design, mass customization, and figurative architecture. We spoke with the great provocateur about his long and fascinating career, and got his thoughts on the challenges of the present moment.


Watch the conversation here:


About Design in Dialogue

Inaugurated in April 2020 in response to the pandemic lockdown, Design in Dialogue began as a way simply to keep the conversation going, and offer a meeting place for the design community.

Over time, the series has become an opportunity to expand the dialogue in unprecedented ways, exploring the breadth and diversity of design. Guests are able to speak safely and freely, in a conversational format offering audiences access to the full dimension of their practices.

We have recorded dialogues with over a hundred designers, makers, artists, architects, critics, historians, writers and curators, and heard them discuss their work and ideas in-depth, direct and unfiltered. To date, the series has been viewed over 700,000 times through our two channels (YouTube and Vimeo) and our distribution partners Dezeen and Designboom.

The world is shifting gears again now, as online connection gives way once more to in-person events. With this in mind, we have decided to transition from our regular weekly broadcast. Design in Dialogue will still continue in the fall of 2021 and beyond, with occasional new interviews. The archive will remain freely viewable in perpetuity, serving as a vital primary source of this moment.

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