Ettore Sottsass
A Life in Design

March 29 - June 10, 2007

The Design Museum, London, UK

Visit: The Design Museum

ETTORE SOTTSASS
- A Life in Design

29 March to 10 June 2007

Ettore Sottsass has been a towering presence in Italian design for more than
half a century. He has produced an enormous breadth of work across many
disciplines, including glass and ceramics for Alessi and electronic products for
Olivetti, but is best known as founder of the groundbreaking 1980's design group
Memphis. To mark his 90th birthday in 2007 the Design Museum will exhibit
Sottsass' most iconic designs in Ettore Sottsass – A Life in Design from 29
March to 10 June.
Born in Innsbruck in 1917 to an architect father, Ettore Sottsass Snr, Sottsass
was destined to be an architect from an early age. His family moved to Italy so
that he could study architecture at Turin University, but upon graduating in 1939
he was immediately called upon to join the Italian army where he served until the
end of World War II. He began his professional career working with his father
before forming his own practice. Inspired to focus on industrial design after
spending time in New York in the late 50's, Sottsass became consultant to the
new electronics division of Olivetti, the Italian industrial group. Here he created a
series of technically innovative products – including the first Italian computer, the
Elea 9003, and the bright red plastic 1970 Valentine typewriter – which, in their
aesthetics, reflected his love of pop art and Beat culture.
In 1980 Sottsass formed Memphis with a group of younger avant-garde
designers from around the world, including Andrea Branzi, Alessandro Mendini
Martine Bedin, and Michele De Lucchi. With the aim to revive Radical Design,
and breaking the rules of the slick minimalism of the 70's, they produced
products that featured plastic and laminate surfaces, kitsch geometric patterns
and bright colours. Memphis captured the attention of the mass media, and
dominated the early 1980's design scene. Sottsass parted with the group in 1985
to concentrate on Sottsass Associati, his Milan based architecture and design
practice where he still works to date. In a return to architecture he has since
completed a series of private houses and public buildings, notably the Malpensa
2000 airport near Milan, and continues with projects in glass and ceramics.

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